CES may rule the roost in the States, but over in Europe, it’s IFA that serves as the year’s biggest tech trade show. It means we’re likely to see plenty of product announcements, as well as showcases that’ll cast a light on where consumer tech is now and where it’s heading in the next 12 months.
This year, IFA opens its doors to the public on September 1st and runs through the weekend to September 5th. But much like CES, many companies like to make their big announcements in the days leading up to the show’s public opening. If September and October (Techtember and Techtober, if you will) are the year’s two big months for tech announcements, then IFA is their starting gun.
The Verge will be covering IFA 2023 live from Berlin, taking a firsthand look at all of the biggest launches, and you can follow along with all our coverage below. In recent years, IFA has acquired a reputation as being a big smart home trade show. Last year, it took place on the eve of Matter’s launch and was filled with companies making big promises about their support for the fledgling standard. So, alongside announcements from LG, Samsung, and Honor, expect plenty of robot vacuum cleaners, security cameras, and smart lights, as well as difficult questions about if and when Matter is going to let them effortlessly work together.